Frigoglass ICM for Peroni
Frigoglass commissioned WeLL to design their new Ice Cold Merchandizer for Peroni.
The new premium bier brand promises 'Italian life style in a bottle'. Featuring a 50's retro design, the styling of the ICM is delivering exactly Peroni's brand message in line with legendary Italian designs like the Vespa or the Fiat 500.
WeLL Designs activities regarding this project included:
Trend Research, Strategic Design, Design
