HISTOR Paint can wins Dutch packaging Award

'De Gouden Noot 2010'

Histor Paintcan is the new innovative packaging for HISTOR's "Ready Mix" line,

designed by WeLL Design and developed in close cooperation with PPG and Omefa. 

Jury decision
Histor aims to be the market leader amongst the top DIY paint brands in The Netherlands. The entire business has been shaken up to achieve this and the new package plays an important part in this wholesale ‘make-over’. The Histor Paint Can is a revolutionary innovative square paint can made of plastic. This not only saves costs, but also the environment. With its square, slightly conical shape it is easy to recognise in the shop. But the core of the innovation is the improved usability for the painter. The Histor Paint Can has a number of advantages when compared to the conventional paint can. It is light, easy to hold and easy to open and close by hand. At the same time, the sealing of the packaging during transportation and in the shop remains as strong as ever. Histor launched a highly intensive search for materials to meet its requirements and ultimately decided upon an engineering plastic, based on modified PET.
The way in which the brand’s identity is presented has also been notably improved, based on the Histor brand values: authenticity, self assurance, a passion for paint, and, all above all, inventiveness and ingenuity. The result is a totally revitalised shop landscape.

www.nvc.nl/nl/de-gouden-noot/1547

watch the tv commercials