Rob Willemsen MSc

Director 

Product Development & Engineering

There have been two main highlights in my career. The first was the flower container for VBA, which was my graduation project at Delft University of Technology and is still in use more than 25 years later. The other is the Senseo Crema coffee machine, where I headed the entire team as project leader for the first two years.

Both of those products have sold millions in their own markets. But the first was a one-man project, the second the result of efforts by an entire team. Yet I think the following credo applies equally to both: “Everything that’s needed, but nothing that isn’t.”

Rob's clients have included Auping, Douwe Egberts, Heineken and MDS.